Strategic Communication and Stakeholder Engagement Training Course

Module 1: Foundations of Strategic Communication

• Defining strategic communication: purpose, principles, and objectives
• The role of communication in achieving organizational goals
• Understanding the communication ecosystem: internal and external environments
• The power of perception and reputation in strategy
• Aligning communication with overall business strategy
• Practical session: Analyzing a company’s strategic goals and brainstorming initial communication needs

Module 2: Understanding Your Stakeholders and Their Needs

• Comprehensive stakeholder identification and mapping techniques
• Analyzing stakeholder interests, influence, and levels of support/opposition
• Segmenting stakeholders for targeted communication
• Understanding stakeholder expectations, concerns, and decision-making processes
• Building a stakeholder database and intelligence gathering
• Practical session: Creating a detailed stakeholder map for a hypothetical project or initiative

Module 3: Developing a Strategic Communication Plan

• The key components of a strategic communication plan (objectives, audience, messages, channels, metrics)
• Setting SMART communication objectives
• Developing a communication calendar and timeline
• Allocating resources for communication activities
• Integrating communication with overall organizational planning
• Practical session: Beginning to draft a strategic communication plan for a given scenario

Module 4: Crafting Compelling Messages and Narratives

• Principles of persuasive messaging for diverse audiences
• Developing a core message and key talking points
• The power of storytelling in communication
• Crafting narratives that resonate emotionally and logically
• Adapting messages for different cultures and contexts
• Practical session: Developing core messages and a short narrative for a specific communication objective

Module 5: Channel Selection and Media Relations

• Overview of traditional communication channels (print, broadcast, events)
• Effective media relations: building relationships with journalists
• Crafting effective press releases, media advisories, and pitch letters
• Preparing for and managing media interviews
• Measuring media coverage and sentiment
• Practical session: Drafting a press release for a new initiative

Module 6: Digital Communication and Social Media Engagement

• Leveraging social media platforms for strategic communication
• Developing a social media content strategy
• Engaging with online communities and influencers
• Utilizing email marketing, websites, and blogs for outreach
• Managing online reputation and monitoring digital conversations
• Practical session: Developing a social media content calendar and sample posts for a digital campaign

Module 7: Crisis Communication and Reputation Management

• Understanding different types of organizational crises
• Developing a crisis communication plan and team
• Principles of effective crisis response: speed, transparency, empathy
• Managing public perception during a crisis
• Post-crisis reputation recovery strategies
• Practical session: Simulating a mini-crisis scenario and developing immediate communication responses

Module 8: Engaging Diverse Stakeholders Effectively

• Techniques for facilitating dialogue and active listening
• Building consensus and managing disagreements with stakeholders
• Strategies for engaging resistant or difficult stakeholders
• Creating platforms for meaningful participation and feedback
• Cross-cultural communication in stakeholder engagement
• Practical session: Role-playing a challenging stakeholder engagement meeting

Module 9: Measuring Communication Impact and Effectiveness

• Defining key performance indicators (KPIs) for communication success
• Methods for measuring reach, engagement, and sentiment
• Conducting communication audits and feedback surveys
• Analyzing communication data and generating insights
• Demonstrating the return on investment (ROI) of communication efforts
• Practical session: Analyzing provided communication data and identifying key insights and areas for improvement

Module 10: Ethical Communication and Building Lasting Relationships

• Upholding ethical standards in all communication practices
• The importance of transparency, honesty, and authenticity
• Building trust and credibility through consistent, ethical communication
• Navigating mis- and disinformation in the communication landscape
• Strategies for fostering long-term, mutually beneficial stakeholder relationships
• Practical session: Discussing ethical dilemmas in communication scenarios and proposing responsible solutions

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588