This training course is designed to equip participants with the essential knowledge and practical skills to successfully mobilize resources and raise funds for community projects. You'll learn how to diversify funding streams, craft compelling proposals, engage donors, and build sustainable financial models that empower communities to achieve their development goals. The course emphasizes strategic approaches to fundraising, moving beyond traditional methods to unlock new opportunities.
Over five intensive days, the course will cover a wide range of resource mobilization strategies, from grant writing and corporate partnerships to individual giving and social enterprise. Key topics include developing a fundraising strategy, identifying potential donors, cultivating relationships, writing persuasive proposals, managing donor relations, and ensuring financial sustainability. Participants will engage in practical exercises, case studies, and proposal development to build confidence and competence in securing vital resources for their community initiatives.
Who Should Attend the Training
- NGO and CBO managers
- Project coordinators
- Fundraising officers
- Community leaders
- Social entrepreneurs
- Anyone responsible for securing funding for community-based initiatives
Objectives of the Training
Upon completion of this training, participants will be able to:
- Understand the principles of resource mobilization and fundraising.
- Develop a comprehensive and diversified fundraising strategy.
- Identify and research potential funding sources (grants, corporate, individual).
- Write compelling and persuasive grant proposals.
- Cultivate and maintain strong relationships with donors and partners.
- Design and implement effective individual giving campaigns.
- Explore innovative fundraising methods, including social enterprise.
- Manage financial resources ethically and transparently.
- Measure the effectiveness of fundraising efforts.
- Build long-term financial sustainability for community projects.
Personal Benefits
- Enhanced ability to attract and secure funding
- Improved skills in proposal writing and donor communication
- Greater confidence in presenting project ideas to potential funders
- Expanded network of fundraising professionals
- Empowerment to drive significant community change through resource acquisition
Organizational Benefits
- Increased success rates in securing funding for community projects
- Diversified and more stable funding streams
- Improved organizational capacity for financial sustainability
- Stronger relationships with donors and partners
- Enhanced ability to implement impactful and scalable community initiatives
Training Methodology
The training will employ a highly interactive and participatory methodology, combining various approaches to ensure maximum learning and engagement.
- Interactive lectures and presentations: Providing foundational knowledge and theoretical frameworks.
- Group discussions and brainstorming sessions: Encouraging peer-to-peer learning and diverse perspectives.
- Case studies and real-world examples: Applying concepts to practical scenarios.
- Experiential exercises and role-playing: Developing practical skills in a safe environment.
- Practical sessions and simulations: Hands-on application of learned techniques.
- Q&A sessions: Facilitating clarification and deeper understanding.
Trainer Experience
Our trainers are seasoned professionals with extensive experience in community development, both academically and in the field. They bring a wealth of practical knowledge, having worked on diverse community projects globally. Their expertise spans various aspects of community development, including participatory planning, project management, monitoring and evaluation, and stakeholder engagement. They are adept at facilitating interactive learning environments, ensuring that participants gain actionable insights and practical skills.
Quality Statement
We are committed to delivering high-quality training programs that are relevant, impactful, and designed to meet the evolving needs of community development practitioners. Our courses are continuously updated to reflect best practices and emerging trends, ensuring that participants receive the most current and valuable knowledge. We prioritize experiential learning and practical application, empowering our participants to make a tangible difference in their communities.
Tailor-made courses
We understand that every organization and community has unique needs. We offer tailor-made versions of this course, adaptable to your specific context, challenges, and objectives. Contact us to discuss how we can customize this training to best suit your requirements and deliver a program that directly addresses your organizational goals.
Course Duration: 5 days
Training fee: USD 1300
Module 1: Foundations of Resource Mobilization
- Understanding Resource Mobilization: Beyond Just Money
- The Fundraising Cycle: Identification, Cultivation, Solicitation, Stewardship
- Developing a Case for Support: Articulating Your Project's Value
- Ethical Principles in Fundraising and Resource Mobilization
- Diversifying Funding Streams: A Strategic Approach
- Practical session: Group exercise on developing a compelling "case for support" for a community initiative.
Module 2: Grant Writing for Community Projects
- Identifying Relevant Grant Opportunities and Donors
- Understanding Grant Proposal Components: Executive Summary, Problem Statement, Objectives, Activities
- Developing a Strong Narrative and Compelling Budget Justification
- Tips for Effective Grant Proposal Writing and Submission
- Common Mistakes to Avoid in Grant Applications
- Practical session: Drafting an executive summary and problem statement for a mock grant proposal.
Module 3: Cultivating Donor Relationships
- Donor Research and Prospect Identification
- Strategies for Donor Cultivation: Building Rapport and Trust
- Effective Communication with Potential and Existing Donors
- Tailoring Your Approach to Different Donor Types (Individual, Corporate, Foundation)
- Stewardship and Acknowledgment Strategies
- Practical session: Role-playing a donor cultivation meeting.
Module 4: Corporate Social Responsibility (CSR) and Partnerships
- Understanding Corporate Social Responsibility (CSR) Landscape
- Identifying Potential Corporate Partners
- Developing Mutually Beneficial Partnerships
- Crafting Winning Corporate Partnership Proposals
- Measuring and Reporting on Partnership Impact
- Practical session: Brainstorming potential CSR partners for a community project and identifying common interests.
Module 5: Individual Giving and Community Philanthropy
- Understanding Donor Motivations for Individual Giving
- Strategies for Major Gift Solicitations
- Organizing Successful Fundraising Events
- Developing Effective Appeals and Campaigns
- Leveraging Online Giving Platforms and Crowdfunding
- Practical session: Developing a short direct mail appeal for individual donors.
Module 6: Social Enterprise and Innovative Funding Models
- Introduction to Social Enterprise for Community Development
- Exploring Earned Income Opportunities
- Developing a Business Plan for a Social Enterprise
- Impact Investing and Blended Finance for Community Projects
- Legal and Regulatory Considerations for Social Enterprise
- Practical session: Brainstorming potential social enterprise ideas for a community to generate income.
Module 7: Financial Management and Accountability in Fundraising
- Budgeting for Fundraising Activities
- Tracking and Reporting on Funds Raised
- Ensuring Financial Transparency and Accountability to Donors
- Developing Internal Controls for Financial Management
- Compliance with Donor Requirements and Regulations
- Practical session: Reviewing a basic financial report to ensure transparency.
Module 8: Storytelling and Communication for Fundraising
- The Power of Storytelling in Fundraising
- Crafting Compelling Stories of Impact
- Utilizing Various Communication Channels (Website, Social Media, Reports)
- Developing Marketing Materials for Fundraising
- Measuring the Effectiveness of Communication Strategies
- Practical session: Developing a short impactful story about a community beneficiary.
Module 9: Building a Sustainable Fundraising Culture
- Engaging Board Members and Staff in Fundraising
- Volunteer Mobilization for Fundraising Efforts
- Creating a Donor-Centric Organizational Culture
- Measuring Fundraising Performance and ROI
- Developing a Long-Term Fundraising Strategy
- Practical session: Discussing strategies for involving all team members in fundraising.
Module 10: Emerging Trends and Challenges in Resource Mobilization
- The Impact of Global Trends on Fundraising
- Digital Fundraising and Technology Innovations
- Ethical Challenges in Fundraising (e.g., "Poverty Porn")
- Responding to Donor Fatigue and Shifting Priorities
- Building Resilience in Fundraising in Uncertain Times
- Practical session: Analyzing a recent fundraising campaign and identifying its strengths and areas for improvement.
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
