This intensive 5-day training course provides researchers, analysts, and practitioners with a rigorous, hands-on foundation in the core principles and techniques of Qualitative Research Methods (QRM). The training emphasizes moving beyond superficial understanding to master the philosophical underpinnings and practical execution necessary to conduct high-quality research. Participants will gain the confidence to design studies that explore depth, context, meaning, and experience, answering complex "how" and "why" questions that quantitative methods often cannot address alone. The course is built around practical application, ethical considerations, and achieving methodological rigor.
The curriculum starts by exploring the major philosophical paradigms (e.g., interpretivism, constructivism) and their implications for research design, before moving sequentially through the entire research process. Modules cover key data collection methods—including advanced techniques for In-Depth Interviews (IDIs), Focus Group Discussions (FGDs), and Ethnographic Observation. The latter half of the course is dedicated to mastering data analysis, focusing heavily on Thematic Analysis (TA), introducing advanced frameworks like Grounded Theory, and critically addressing issues of trustworthiness, ethics, and high-quality reporting.
Who should attend the training
· Academic and Student Researchers
· Market Research and User Experience (UX) Analysts
· Program Evaluators and M&E Specialists
· Public Policy and Social Scientists
· Healthcare and Public Health Professionals
· Organizational Development Consultants
Objectives of the training
Personal benefits
· Master the philosophical assumptions that underpin qualitative research design
· Confidently select, justify, and execute appropriate qualitative research methods
· Develop advanced skills in conducting in-depth interviews and focus group discussions
· Gain proficiency in rigorous qualitative data analysis, particularly thematic analysis
· Learn how to ensure and report trustworthiness (validity and reliability) in qualitative studies
Organizational benefits
· Enhance organizational capacity to conduct nuanced, context-driven research and evaluation
· Produce deeper, more insightful findings that explain the why behind organizational data
· Improve the quality and rigor of internal research and policy development processes
· Utilize qualitative findings to generate better hypotheses for subsequent quantitative studies
· Minimize ethical risks by adhering to best practices in data collection and handling
Training methodology
· Interactive lectures and discussions on theoretical concepts and paradigms
· Intensive role-playing and mock interview/FGD sessions with expert feedback
· Hands-on data analysis using sample transcripts and specialized software
· Collaborative group exercises focused on coding and theme development
· Case studies and critique of published qualitative research articles
Trainer Experience
Our trainers are seasoned qualitative methodologists and social science experts, holding doctoral degrees and extensive experience designing and conducting research across diverse settings, from academic institutions to international development agencies. They are proficient in qualitative data analysis software and specialize in translating complex theory into practical, accessible skills.
Quality Statement
We are dedicated to providing training that meets the highest methodological standards in qualitative research. Our curriculum is aligned with current global best practices, ensuring participants acquire practical, ethical, and rigorous skills essential for producing trustworthy and impactful research.
Tailor-made courses
This course can be specifically tailored to focus on qualitative methods most relevant to your sector, such as specific interview techniques for patient populations, rapid appraisal methods for international development, or observational methods for UX research. We can also integrate your organization's ethical review procedures.
Course Duration: 5 days
Training fee: USD 1500
· Differentiating Qualitative from Quantitative Research: Aims and approaches
· Overview of major philosophical paradigms: Interpretivism, Constructivism, and Critical Theory
· The researcher's role and reflexivity in qualitative inquiry
· Qualitative research ethics: Informed consent, anonymity, and researcher safety
· Introduction to different qualitative traditions (e.g., Phenomenology, Case Study)
· Practical session: Writing a personal reflexivity statement and justifying a chosen philosophical stance for a hypothetical study.
· Formulating effective qualitative research questions (focusing on "how" and "why")
· Developing a coherent qualitative research proposal/protocol
· Designing research instruments: The role of the interview or discussion guide
· Ethical review and approval processes for sensitive qualitative studies
· Managing resources, timelines, and logistical planning for fieldwork
· Practical session: Drafting a detailed research protocol, including a timeline and an outline of the ethical consent process.
· Structuring the interview: Funneling, rapport building, and sequencing questions
· Non-verbal communication and active listening skills
· Probing and follow-up techniques (e.g., silent probes, reflective probes)
· Using visual, artifact, or photo elicitation techniques to deepen responses
· Techniques for interviewing elites, sensitive populations, or vulnerable participants
· Practical session: Role-playing a 15-minute mock in-depth interview, followed by constructive critique of probing effectiveness.
· When to use FGDs: Exploring social norms, shared experiences, and consensus
· Moderator and note-taker roles and responsibilities
· Managing group dynamics: Handling dominant or silent participants
· Designing effective discussion guides and stimulus materials for groups
· Logistics: Recruitment, setting, recording, and remuneration of participants
· Practical session: Practicing moderating an FGD with a small group, focusing on question flow and managing group participation.
· The principles of ethnographic fieldwork and immersive research
· Types of observation: Participant observation versus non-participant observation
· The process of field notes creation: Descriptive, reflective, and methodological notes
· Conducting "walk-throughs" and mapping for contextual data collection
· Ethical boundaries and building rapport in sensitive field settings
· Practical session: Spending 30 minutes in an observation exercise (e.g., observing a public space or group interaction) and writing comprehensive field notes.
· Contrasting probability sampling with purposeful sampling in QRM
· Key purposeful sampling strategies: Maximum variation, critical case, and snowball sampling
· The concept of data saturation versus theme saturation in participant recruitment
· Practical tools for recruitment, screening, and tracking participants
· Sample size considerations and justification in qualitative research
· Practical session: Developing a recruitment strategy and screening questionnaire for a study requiring a specific purposeful sample (e.g., critical case sampling).
· Transcription standards: Verbatim vs. naturalized transcription and notation systems
· The importance of the transcription process as the first step of analysis
· Systematic memo-writing: Types of memos (theoretical, analytical, procedural) and their purpose
· Introduction to Qualitative Data Analysis (QDA) software (e.g., NVivo, ATLAS.ti)
· Organizing and storing qualitative data files securely and ethically
· Practical session: Practicing transcription notation on a short audio clip and generating initial analytical memos based on the content.
· Overview of the six-phase framework for Thematic Analysis (TA)
· Phase 1 & 2: Familiarization and Generating Initial Codes (coding process)
· Phase 3 & 4: Searching for and Reviewing Potential Themes
· Phase 5 & 6: Defining, Naming, and Producing the Final Report
· Coding types: Descriptive, interpretive, and pattern coding
· Practical session: Collaboratively coding a short sample transcript and iteratively developing a theme based on the coded excerpts.
· Introduction to Grounded Theory Methodology (GTM): Open, axial, and selective coding
· Overview of Discourse Analysis and its application to institutional texts or communication
· Introduction to Narrative Analysis: Focusing on participant stories and chronology
· Utilizing visual models and frameworks to represent complex relationships in data
· Decision-making: Choosing the appropriate QRM analysis method based on research questions
· Practical session: Applying the open coding process of Grounded Theory to a provided set of observational field notes.
· Establishing Trustworthiness: Credibility, Transferability, Dependability, and Confirmability
· Techniques for enhancing rigor (e.g., member checking, triangulation of data sources)
· Writing the qualitative methods section with clear documentation and justification
· Presenting findings: The use of illustrative quotes, vivid description, and narrative flow
· Developing strong, evidence-based conclusions and recommendations
· Practical session: Critiquing a sample qualitative research findings section, focusing on the effective use of quotes and the articulation of conclusions.
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
| Course Dates | Venue | Fees | Enroll |
|---|---|---|---|
| Jun 01 - Jun 05 2026 | Nakuru | $1,500 |
|
| May 04 - May 08 2026 | Zoom | $1,300 |
|
| Jun 01 - Jun 05 2026 | Nairobi | $1,500 |
|
| May 11 - May 15 2026 | Naivasha | $1,500 |
|
| Sep 14 - Sep 18 2026 | Nanyuki | $1,500 |
|
| Jun 15 - Jun 19 2026 | Mombasa | $1,500 |
|
| May 11 - May 15 2026 | Kisumu | $1,500 |
|
| Aug 24 - Aug 28 2026 | Arusha | $2,500 |
|
| May 18 - May 22 2026 | Kigali | $2,500 |
|
| May 18 - May 22 2026 | Kampala | $2,500 |
|
| Jun 22 - Jun 26 2026 | Johannesburg | $4,500 |
|
| May 25 - May 29 2026 | Cape Town | $4,500 |
|
| Sep 21 - Sep 25 2026 | Cairo | $4,500 |
|
| Jul 27 - Jul 31 2026 | Addis Ababa | $4,500 |
|
| Jun 01 - Jun 05 2026 | Dubai | $5,000 |
|
| Jun 15 - Jun 19 2026 | Riyadh | $5,000 |
|
| Jul 06 - Jul 10 2026 | Doha | $5,000 |
|
| May 04 - May 08 2026 | London | $6,500 |
|
| Jul 06 - Jul 10 2026 | Paris | $6,500 |
|
| Jun 01 - Jun 05 2026 | Geneva | $6,500 |
|
| May 11 - May 15 2026 | Zurich | $6,500 |
|
| Jul 13 - Jul 17 2026 | New York | $6,950 |
|
| Mar 09 - Mar 13 2026 | Los Angeles | $6,950 |
|
| Jun 01 - Jun 05 2026 | Washington DC | $6,950 |
|
| Apr 13 - Apr 17 2026 | Toronto | $7,000 |
|
| Aug 24 - Aug 28 2026 | Vancouver | $7,000 |
|
Armstrong Global Institute
Typically replies in minutes