Qualitative Research Methods Training Course

Qualitative Research Methods Training Course

This intensive 5-day training course provides researchers, analysts, and practitioners with a rigorous, hands-on foundation in the core principles and techniques of Qualitative Research Methods (QRM). The training emphasizes moving beyond superficial understanding to master the philosophical underpinnings and practical execution necessary to conduct high-quality research. Participants will gain the confidence to design studies that explore depth, context, meaning, and experience, answering complex "how" and "why" questions that quantitative methods often cannot address alone. The course is built around practical application, ethical considerations, and achieving methodological rigor.

The curriculum starts by exploring the major philosophical paradigms (e.g., interpretivism, constructivism) and their implications for research design, before moving sequentially through the entire research process. Modules cover key data collection methods—including advanced techniques for In-Depth Interviews (IDIs), Focus Group Discussions (FGDs), and Ethnographic Observation. The latter half of the course is dedicated to mastering data analysis, focusing heavily on Thematic Analysis (TA), introducing advanced frameworks like Grounded Theory, and critically addressing issues of trustworthiness, ethics, and high-quality reporting.

Who should attend the training

·       Academic and Student Researchers

·       Market Research and User Experience (UX) Analysts

·       Program Evaluators and M&E Specialists

·       Public Policy and Social Scientists

·       Healthcare and Public Health Professionals

·       Organizational Development Consultants

Objectives of the training

Personal benefits

·       Master the philosophical assumptions that underpin qualitative research design

·       Confidently select, justify, and execute appropriate qualitative research methods

·       Develop advanced skills in conducting in-depth interviews and focus group discussions

·       Gain proficiency in rigorous qualitative data analysis, particularly thematic analysis

·       Learn how to ensure and report trustworthiness (validity and reliability) in qualitative studies

Organizational benefits

·       Enhance organizational capacity to conduct nuanced, context-driven research and evaluation

·       Produce deeper, more insightful findings that explain the why behind organizational data

·       Improve the quality and rigor of internal research and policy development processes

·       Utilize qualitative findings to generate better hypotheses for subsequent quantitative studies

·       Minimize ethical risks by adhering to best practices in data collection and handling

Training methodology

·       Interactive lectures and discussions on theoretical concepts and paradigms

·       Intensive role-playing and mock interview/FGD sessions with expert feedback

·       Hands-on data analysis using sample transcripts and specialized software

·       Collaborative group exercises focused on coding and theme development

·       Case studies and critique of published qualitative research articles

Trainer Experience

Our trainers are seasoned qualitative methodologists and social science experts, holding doctoral degrees and extensive experience designing and conducting research across diverse settings, from academic institutions to international development agencies. They are proficient in qualitative data analysis software and specialize in translating complex theory into practical, accessible skills.

Quality Statement

We are dedicated to providing training that meets the highest methodological standards in qualitative research. Our curriculum is aligned with current global best practices, ensuring participants acquire practical, ethical, and rigorous skills essential for producing trustworthy and impactful research.

Tailor-made courses

This course can be specifically tailored to focus on qualitative methods most relevant to your sector, such as specific interview techniques for patient populations, rapid appraisal methods for international development, or observational methods for UX research. We can also integrate your organization's ethical review procedures.

 

Course Duration: 5 days

Training fee: USD 1500

Module 1: Foundations and Philosophical Paradigms in Qualitative Research

·       Differentiating Qualitative from Quantitative Research: Aims and approaches

·       Overview of major philosophical paradigms: Interpretivism, Constructivism, and Critical Theory

·       The researcher's role and reflexivity in qualitative inquiry

·       Qualitative research ethics: Informed consent, anonymity, and researcher safety

·       Introduction to different qualitative traditions (e.g., Phenomenology, Case Study)

·       Practical session: Writing a personal reflexivity statement and justifying a chosen philosophical stance for a hypothetical study.

Module 2: Qualitative Research Design, Ethics, and Planning

·       Formulating effective qualitative research questions (focusing on "how" and "why")

·       Developing a coherent qualitative research proposal/protocol

·       Designing research instruments: The role of the interview or discussion guide

·       Ethical review and approval processes for sensitive qualitative studies

·       Managing resources, timelines, and logistical planning for fieldwork

·       Practical session: Drafting a detailed research protocol, including a timeline and an outline of the ethical consent process.

Module 3: In-Depth Interviewing and Elicitation Techniques

·       Structuring the interview: Funneling, rapport building, and sequencing questions

·       Non-verbal communication and active listening skills

·       Probing and follow-up techniques (e.g., silent probes, reflective probes)

·       Using visual, artifact, or photo elicitation techniques to deepen responses

·       Techniques for interviewing elites, sensitive populations, or vulnerable participants

·       Practical session: Role-playing a 15-minute mock in-depth interview, followed by constructive critique of probing effectiveness.

Module 4: Focus Group Discussions (FGDs) and Group Dynamics

·       When to use FGDs: Exploring social norms, shared experiences, and consensus

·       Moderator and note-taker roles and responsibilities

·       Managing group dynamics: Handling dominant or silent participants

·       Designing effective discussion guides and stimulus materials for groups

·       Logistics: Recruitment, setting, recording, and remuneration of participants

·       Practical session: Practicing moderating an FGD with a small group, focusing on question flow and managing group participation.

Module 5: Ethnography, Observation, and Fieldwork Methods

·       The principles of ethnographic fieldwork and immersive research

·       Types of observation: Participant observation versus non-participant observation

·       The process of field notes creation: Descriptive, reflective, and methodological notes

·       Conducting "walk-throughs" and mapping for contextual data collection

·       Ethical boundaries and building rapport in sensitive field settings

·       Practical session: Spending 30 minutes in an observation exercise (e.g., observing a public space or group interaction) and writing comprehensive field notes.

Module 6: Purposeful Sampling Strategies and Participant Selection

·       Contrasting probability sampling with purposeful sampling in QRM

·       Key purposeful sampling strategies: Maximum variation, critical case, and snowball sampling

·       The concept of data saturation versus theme saturation in participant recruitment

·       Practical tools for recruitment, screening, and tracking participants

·       Sample size considerations and justification in qualitative research

·       Practical session: Developing a recruitment strategy and screening questionnaire for a study requiring a specific purposeful sample (e.g., critical case sampling).

Module 7: Data Transcription, Memoing, and Software Preparation

·       Transcription standards: Verbatim vs. naturalized transcription and notation systems

·       The importance of the transcription process as the first step of analysis

·       Systematic memo-writing: Types of memos (theoretical, analytical, procedural) and their purpose

·       Introduction to Qualitative Data Analysis (QDA) software (e.g., NVivo, ATLAS.ti)

·       Organizing and storing qualitative data files securely and ethically

·       Practical session: Practicing transcription notation on a short audio clip and generating initial analytical memos based on the content.

Module 8: Thematic Analysis (TA) in Practice

·       Overview of the six-phase framework for Thematic Analysis (TA)

·       Phase 1 & 2: Familiarization and Generating Initial Codes (coding process)

·       Phase 3 & 4: Searching for and Reviewing Potential Themes

·       Phase 5 & 6: Defining, Naming, and Producing the Final Report

·       Coding types: Descriptive, interpretive, and pattern coding

·       Practical session: Collaboratively coding a short sample transcript and iteratively developing a theme based on the coded excerpts.

Module 9: Advanced Qualitative Analysis Methodologies

·       Introduction to Grounded Theory Methodology (GTM): Open, axial, and selective coding

·       Overview of Discourse Analysis and its application to institutional texts or communication

·       Introduction to Narrative Analysis: Focusing on participant stories and chronology

·       Utilizing visual models and frameworks to represent complex relationships in data

·       Decision-making: Choosing the appropriate QRM analysis method based on research questions

·       Practical session: Applying the open coding process of Grounded Theory to a provided set of observational field notes.

Module 10: Ensuring Trustworthiness and Reporting Findings

·       Establishing Trustworthiness: Credibility, Transferability, Dependability, and Confirmability

·       Techniques for enhancing rigor (e.g., member checking, triangulation of data sources)

·       Writing the qualitative methods section with clear documentation and justification

·       Presenting findings: The use of illustrative quotes, vivid description, and narrative flow

·       Developing strong, evidence-based conclusions and recommendations

·       Practical session: Critiquing a sample qualitative research findings section, focusing on the effective use of quotes and the articulation of conclusions.

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588

Instructor-led Training Schedule

Course Dates Venue Fees Enroll
Jun 01 - Jun 05 2026 Nakuru $1,500
May 04 - May 08 2026 Zoom $1,300
Jun 01 - Jun 05 2026 Nairobi $1,500
May 11 - May 15 2026 Naivasha $1,500
Sep 14 - Sep 18 2026 Nanyuki $1,500
Jun 15 - Jun 19 2026 Mombasa $1,500
May 11 - May 15 2026 Kisumu $1,500
Aug 24 - Aug 28 2026 Arusha $2,500
May 18 - May 22 2026 Kigali $2,500
May 18 - May 22 2026 Kampala $2,500
Jun 22 - Jun 26 2026 Johannesburg $4,500
May 25 - May 29 2026 Cape Town $4,500
Sep 21 - Sep 25 2026 Cairo $4,500
Jul 27 - Jul 31 2026 Addis Ababa $4,500
Jun 01 - Jun 05 2026 Dubai $5,000
Jun 15 - Jun 19 2026 Riyadh $5,000
Jul 06 - Jul 10 2026 Doha $5,000
May 04 - May 08 2026 London $6,500
Jul 06 - Jul 10 2026 Paris $6,500
Jun 01 - Jun 05 2026 Geneva $6,500
May 11 - May 15 2026 Zurich $6,500
Jul 13 - Jul 17 2026 New York $6,950
Mar 09 - Mar 13 2026 Los Angeles $6,950
Jun 01 - Jun 05 2026 Washington DC $6,950
Apr 13 - Apr 17 2026 Toronto $7,000
Aug 24 - Aug 28 2026 Vancouver $7,000
Armstrong Global Institute

Armstrong Global Institute
Typically replies in minutes

Armstrong Global Institute
Hi there 👋

We are online on WhatsApp to answer your questions.
Ask us anything!
×
Chat with Us