Negotiation Skills for Sales Professionals Training Course

Negotiation Skills for Sales Professionals Training Course

This intensive 5-day training course is specifically designed to equip sales professionals with advanced negotiation skills, transforming them into master deal-makers. In today's competitive sales environment, the ability to negotiate effectively is paramount for maximizing profitability, securing favorable terms, and building lasting customer relationships. This course moves beyond basic selling, diving deep into the strategies, tactics, and psychological aspects of successful negotiation. Participants will learn how to approach negotiations with confidence, create win-win outcomes, and navigate complex deal structures.

The curriculum covers a comprehensive range of negotiation topics, including thorough preparation, understanding different negotiation styles, advanced communication techniques, and strategies for value creation and claiming. It also addresses how to handle objections and concessions, deal with difficult negotiators, and incorporate ethical considerations into every interaction. Through highly interactive role-playing exercises, real-world case studies, and personalized feedback, attendees will gain hands-on experience and develop a robust toolkit of negotiation strategies immediately applicable to their sales roles.


Who Should Attend the Training

  • Sales Professionals
  • Account Managers
  • Business Development Managers
  • Sales Managers and Leaders
  • Contract Managers
  • Procurement Professionals
  • Anyone involved in closing deals and managing client relationships

Objectives of the Training

Upon completion of this course, participants will be able to:

  • Understand the fundamental principles and importance of effective sales negotiation.
  • Systematically prepare and plan for successful negotiation outcomes.
  • Master active listening and persuasive communication techniques during negotiations.
  • Identify and apply strategies for creating and claiming value in deals.
  • Confidently handle objections, counter-offers, and manage concessions.
  • Recognize and effectively counter difficult negotiation tactics.
  • Navigate cultural nuances and uphold ethical standards in negotiations.
  • Employ advanced negotiation strategies for complex sales scenarios.
  • Evaluate negotiation outcomes and learn from each interaction.
  • Foster long-term, mutually beneficial relationships through skillful negotiation.

Personal Benefits

  • Increased confidence and assertiveness in negotiations
  • Improved ability to achieve favorable deal terms
  • Enhanced communication and persuasion skills
  • Development of strategic thinking and problem-solving abilities
  • Greater understanding of human psychology in negotiation
  • Boosted earning potential and career advancement

Organizational Benefits

  • Increased sales revenue and profitability
  • Improved contract terms and margins
  • Stronger, more sustainable client relationships
  • Reduced sales cycle times and improved efficiency
  • A sales team capable of handling complex and high-value deals
  • Enhanced reputation as a fair yet firm negotiator

Training Methodology

This course employs a highly experiential and practical training methodology to ensure deep learning and immediate skill application. The approach includes:

  • Extensive negotiation role-playing scenarios with video feedback
  • Interactive lectures and structured discussions
  • Case studies analyzing real-world sales negotiations
  • Group exercises and collaborative strategy development
  • Personalized coaching and constructive feedback
  • Peer learning and sharing of best practices

Trainer Experience

Our trainers are seasoned negotiation experts and accomplished sales leaders with a wealth of practical experience in high-stakes sales negotiations across various industries. They have successfully closed complex deals, mediated challenging situations, and coached numerous sales professionals to become proficient negotiators. Their deep understanding of negotiation theory combined with real-world application ensures participants receive highly valuable and actionable strategies.


Quality Statement

We are committed to delivering high-quality training programs that provide tangible value. Our courses are meticulously designed, continually updated to reflect current industry trends, and delivered by expert trainers dedicated to fostering a practical and enriching learning environment. We strive to empower participants with the skills and confidence to excel in their professional roles.


Tailor-made courses

We understand that negotiation contexts vary significantly across industries and product lines. Therefore, we offer tailor-made versions of this course, customized to reflect your specific sales scenarios, typical client objections, and organizational negotiation objectives. Contact us to discuss how we can design a bespoke training solution that maximizes relevance and impact for your sales team.


 

Course Duration: 5 days

Training fee: USD 1300

Module 1: Fundamentals of Negotiation in Sales

  • Defining Negotiation: Beyond Haggling
  • The Importance of Negotiation in the Sales Cycle
  • Distributive vs. Integrative Negotiation: Win-Lose vs. Win-Win
  • Key Elements of a Negotiation: BATNA, WATNA, ZOPA, Reservation Point
  • The Mindset of a Successful Sales Negotiator
  • Practical session: Identifying BATNA and ZOPA in a simple sales scenario

Module 2: Understanding the Negotiation Process

  • Stages of Negotiation: Preparation, Opening, Bargaining, Closing
  • Identifying Your Negotiation Style and Others' Styles
  • The Role of Power and Leverage in Negotiation
  • Recognizing and Leveraging Strengths and Weaknesses
  • The Psychology of Concessions and Reciprocity
  • Practical session: Self-assessment of personal negotiation style and group discussion

Module 3: Preparation and Planning for Sales Negotiations

  • Comprehensive Research: Understanding the Other Party's Needs and Goals
  • Defining Your Objectives, Aspirations, and Walk-Away Points
  • Developing a Strategic Negotiation Plan
  • Identifying Potential Obstacles and Contingency Planning
  • The Importance of Data and Information Gathering
  • Practical session: Developing a detailed negotiation plan for an upcoming sales deal

Module 4: Communication and Active Listening in Negotiation

  • Verbal and Non-Verbal Communication Cues in Negotiation
  • Advanced Active Listening Techniques to Uncover Interests
  • Asking Strategic Questions to Guide the Discussion
  • Framing and Reframing Offers and Proposals
  • The Power of Silence and Effective Pauses
  • Practical session: Role-play focusing on active listening and strategic questioning

Module 5: Strategies for Value Creation and Claiming

  • Shifting from Price-Only Negotiations to Value-Based Discussions
  • Identifying and Creating Shared Value Opportunities
  • Expanding the Pie: Brainstorming Solutions Beyond Price
  • Techniques for Claiming Your Share of the Value Created
  • Leveraging Bundling and Unbundling in Sales Offers
  • Practical session: Collaborative exercise on creating value in a sales negotiation

Module 6: Handling Objections and Concessions in Negotiation

  • Proactive Strategies for Addressing Potential Objections
  • Techniques for Responding to Price Objections Effectively
  • Managing Concessions: When to Give, How Much, and How to Frame It
  • Trading Concessions Strategically
  • Avoiding Common Concession Mistakes
  • Practical session: Role-play: Handling common sales objections and strategic concession management

Module 7: Dealing with Difficult Negotiators and Tactics

  • Identifying Aggressive, Passive-Aggressive, and Manipulative Tactics
  • Strategies for Defusing Hostile Situations
  • How to Respond to Ultimatums and Take-It-or-Leave-It Offers
  • The Art of Saying "No" Gracefully
  • Maintaining Composure Under Pressure
  • Practical session: Role-play: Negotiating with a "difficult" counterparty

Module 8: Cultural Aspects and Ethical Considerations in Negotiation

  • Understanding Cross-Cultural Negotiation Differences
  • Adapting Your Style for International Deals
  • The Importance of Integrity and Trust in Long-Term Relationships
  • Ethical Dilemmas in Sales Negotiation and Decision-Making
  • Maintaining a Reputation as a Fair and Honest Negotiator
  • Practical session: Discussion and analysis of ethical negotiation scenarios

Module 9: Advanced Negotiation Strategies and Techniques

  • Leveraging Anchoring and Framing Effects
  • The Role of Time and Deadlines in Negotiation
  • The Power of Reciprocity and Commitment
  • Negotiating in Teams vs. Solo
  • Multi-Party and Complex Deal Negotiations
  • Practical session: Advanced multi-party negotiation simulation

Module 10: Post-Negotiation Evaluation and Long-Term Relationship Building

  • Analyzing Negotiation Outcomes: What Went Well, What Could Improve
  • Documenting Agreements and Follow-Up Actions
  • Nurturing Customer Relationships Post-Negotiation
  • Turning Successful Negotiations into Repeat Business and Referrals
  • Continuous Improvement in Negotiation Skills
  • Practical session: Debriefing a simulated negotiation and developing a self-improvement plan

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588

 

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