This comprehensive five-day training course is designed to equip professionals with the essential knowledge and practical skills needed to effectively engage with the media and excel in various interview settings. Participants will gain a deep understanding of the modern media landscape, learn how to proactively manage their organization's public image, and develop the confidence to communicate their messages clearly and strategically.
Throughout the course, we'll cover key topics such as understanding different media types, developing robust media strategies, crafting impactful messages for diverse audiences, and mastering various interview formats. The curriculum includes hands-on practice in responding to tough questions, managing crisis communications, and leveraging digital platforms for media outreach. We'll also delve into building lasting media relationships, measuring the impact of media efforts, and navigating the legal and ethical considerations inherent in media interactions.
Who should attend the training
Objectives of the training
Upon completion of this course, participants will be able to:
Personal benefits
Organizational benefits
Training methodology
Trainer Experience
Our trainers are seasoned media professionals and communication strategists with extensive experience in public relations, journalism, and corporate communications. They bring a wealth of practical knowledge and real-world insights to the classroom, having worked with diverse organizations across various industries. Their expertise ensures that participants receive relevant, up-to-date, and actionable training that can be immediately applied in their professional roles.
Quality statement
We are committed to delivering high-quality, impactful training programs that empower individuals and organizations to achieve their communication goals. Our courses are meticulously designed, continually updated, and delivered by industry experts to ensure maximum learning and practical applicability.
Tailor-made courses
We understand that every organization has unique communication needs. We offer customized training solutions that can be tailored to address your specific objectives, industry challenges, and target audience. Contact us to discuss how we can design a bespoke program that aligns perfectly with your requirements.
Course Duration: 5 days
Training fee: USD 1300
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
| Course Dates | Venue | Fees | Enroll |
|---|---|---|---|
| Sep 15 - Sep 19 2025 | Kampala | $1,300 |
|
| Sep 08 - Sep 12 2025 | Johannesburg | $1,300 |
|
| Sep 08 - Sep 12 2025 | Nanyuki | $1,300 |
|
Armstrong Global Institute
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