This comprehensive 5-day training course is designed to equip participants with the essential knowledge and practical skills to conduct robust marketing research and analyze data effectively. You'll learn how to gather crucial insights into consumer behavior, market trends, and competitive landscapes, enabling informed and strategic marketing decisions.
The course will cover a wide range of topics, including the fundamentals of marketing research, defining clear research problems and objectives, and selecting appropriate research designs and methodologies. We'll delve into various data collection methods, effective questionnaire design, and both qualitative and quantitative research techniques. Furthermore, you'll gain hands-on experience in analyzing data, interpreting results, writing impactful research reports, and understanding ethical considerations and emerging trends in the field.
Who Should Attend the Training
Objectives of the Training
By the end of this training, participants will be able to:
Personal Benefits
Organizational Benefits
Training Methodology
Our training methodology is highly interactive and practical, designed to ensure maximum knowledge retention and skill development. We utilize a blended approach including:
Trainer Experience
Our trainers are experienced marketing research professionals with extensive backgrounds in conducting and managing research projects for a wide array of industries. They possess deep expertise in various research methodologies, data analysis techniques, and the practical application of research insights to business challenges. With a focus on hands-on learning, our trainers guide participants through real-world scenarios and provide actionable strategies for effective marketing research and analysis.
Quality Statement
We are committed to delivering high-quality training programs that provide tangible value to our participants and their organizations. Our courses are continuously updated to reflect the latest industry trends and best practices, ensuring that our trainees receive the most current and relevant information. We strive for excellence in every aspect of our training delivery, from content development to trainer expertise and post-training support.
Tailor-made Courses
We understand that every organization has unique training needs. We offer tailor-made marketing research and analysis courses that can be customized to address your specific industry, business challenges, and team requirements. Contact us to discuss how we can create a bespoke training solution for your organization.
Course Duration: 5 days
Training fee: USD 1300
Module 1: Introduction to Marketing Research
Module 2: Defining the Research Problem and Objectives
Module 3: Research Design and Methodology
Module 4: Data Collection Methods (Primary and Secondary)
Module 5: Questionnaire Design and Sampling
Module 6: Qualitative Research Techniques
Module 7: Quantitative Data Analysis
Module 8: Interpreting Results and Drawing Insights
Module 9: Marketing Research Report Writing and Presentation
Module 10: Ethical Considerations and Emerging Trends in Marketing Research
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
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Armstrong Global Institute
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