This comprehensive 5-day training course provides an in-depth exploration of public relations, equipping participants with the essential knowledge and practical skills needed to navigate the contemporary media landscape effectively. From foundational principles to advanced strategies, the course covers the multifaceted role of PR in building and maintaining strong relationships between organizations and their publics. Participants will learn how to strategically manage public perception, enhance brand reputation, and communicate effectively across various platforms.
The course delves into critical topics such as understanding the media ecosystem, developing impactful PR strategies, mastering media relations, and leveraging digital and social media for maximum outreach. It also covers internal communications, crisis management, content creation, and the vital aspects of measuring PR effectiveness. Through a blend of theoretical insights and practical applications, attendees will gain a holistic understanding of public relations and its crucial role in organizational success.
Who Should Attend the Training
Objectives of the Training
Upon completion of this course, participants will be able to:
Personal Benefits
Organizational Benefits
Training Methodology
This course employs a dynamic and interactive training methodology to ensure maximum engagement and practical skill development. The approach includes:
Trainer Experience
Our trainers are seasoned public relations and media professionals with extensive experience in diverse industries. They bring a wealth of practical knowledge and real-world insights, having successfully managed complex communication challenges, developed impactful PR strategies, and navigated various media landscapes. Their expertise ensures that the training is not only theoretically sound but also highly relevant and immediately applicable to your professional context.
Quality Statement
We are committed to delivering high-quality training programs that provide tangible value. Our courses are meticulously designed, continually updated to reflect current industry trends, and delivered by expert trainers dedicated to fostering a practical and enriching learning environment. We strive to empower participants with the skills and confidence to excel in their professional roles.
Tailor-made courses
We understand that every organization has unique communication needs. Therefore, we offer tailor-made versions of this course, customized to address your specific challenges, industry context, and organizational objectives. Contact us to discuss how we can design a bespoke training solution for your team.
Course Duration: 5 days
Training fee: USD 1300
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
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Armstrong Global Institute
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