This comprehensive training course is designed to equip participants with the essential knowledge and practical skills to develop and implement effective internal communication strategies within their organizations. In today's dynamic work environments, strong internal communication is crucial for fostering employee engagement, aligning teams with organizational goals, navigating change, and building a cohesive culture. Participants will learn how to design communication plans that resonate with diverse audiences, select appropriate channels, and measure the impact of their efforts.
The curriculum covers a wide array of topics, starting with the fundamental role of internal communication in organizational success. It then delves into practical aspects such as developing a strategic framework, leveraging various communication channels (both traditional and digital), and crafting compelling messages. The course also explores leadership communication, employee engagement, crisis communication, change management communication, and the importance of measuring effectiveness, ensuring participants can build and sustain a thriving communication culture.
Who should attend the training
- HR Professionals
- Communication Managers and Specialists
- Team Leaders and Managers
- Project Managers
- Anyone responsible for internal messaging
- Organizational Development Professionals
Objectives of the training
- Understand the critical role of internal communication in organizational success.
- Learn to develop a comprehensive internal communication strategy aligned with business objectives.
- Master the selection and effective use of various internal communication channels.
- Gain skills in crafting clear, concise, and engaging internal messages.
- Understand the role of leadership in driving effective internal communication.
- Learn to manage internal communication during times of change and crisis.
- Develop methods for measuring the effectiveness of internal communication efforts.
Personal benefits
- Enhanced ability to influence and engage colleagues and teams.
- Development of strategic communication planning skills.
- Improved confidence in delivering impactful internal messages.
- Greater understanding of employee motivation and organizational dynamics.
- Increased career opportunities in communication, HR, and leadership roles.
Organizational benefits
- Improved employee engagement and morale.
- Enhanced alignment of employees with organizational goals and values.
- More effective management of organizational change and crises.
- Reduced misinformation and enhanced trust within the workforce.
- Increased productivity and collaboration across departments.
Training methodology
- Interactive lectures and group discussions
- Practical exercises and communication planning simulations
- Case studies and analysis of successful internal communication campaigns
- Role-playing and feedback on communication scenarios
- Use of templates and frameworks for strategy development
Trainer Experience
Our trainers are seasoned communication and organizational development experts with extensive experience in designing and implementing internal communication strategies for various organizations. They possess deep knowledge of communication theory, employee engagement best practices, change management principles, and crisis communication protocols. Our instructors bring real-world challenges and successful approaches into the classroom, ensuring practical relevance and insightful guidance. They are committed to fostering a dynamic and engaging learning environment.
Quality Statement
We are dedicated to providing high-quality training that empowers individuals and organizations to excel in internal communication. Our course content is meticulously designed, regularly updated to reflect the latest trends and research in organizational communication, and delivered by expert instructors. We strive to create an engaging and supportive learning environment that fosters deep understanding, practical skill development, and the confidence to build strong, communicative workplace cultures.
Tailor-made courses
We offer customized training solutions to meet the specific internal communication needs of your organization. We can adapt the course content, duration, and practical exercises to align with your company culture, industry, existing communication challenges, and strategic objectives, ensuring a highly relevant and impactful learning experience for your team.
Course Duration: 5 days
Training fee: USD 1300
Module 1: Foundations of Internal Communication
- Defining internal communication and its strategic importance
- The role of internal communication in organizational culture and success
- Understanding different internal communication models
- The relationship between internal and external communication
- Key principles for effective internal messaging
- Practical session: Analyzing the internal communication strengths and weaknesses of an organization (case study)
Module 2: Developing an Internal Communication Strategy
- Aligning internal communication with organizational goals and values
- Conducting a communication audit and needs assessment
- Identifying key internal audiences and their communication preferences
- Setting measurable objectives for internal communication
- Developing a communication plan framework (message, channel, audience, timing)
- Practical session: Drafting a basic internal communication strategy for a hypothetical organizational goal
Module 3: Communication Channels and Tools
- Overview of traditional internal communication channels (e.g., newsletters, town halls, bulletin boards)
- Exploring digital internal communication tools (e.g., intranet, internal social media, email, collaboration platforms)
- Selecting the right channel for the right message and audience
- Maximizing the effectiveness of each channel
- Creating a channel strategy matrix
- Practical session: Evaluating different internal communication channels for a specific message and audience
Module 4: Crafting Engaging Internal Messages
- Principles of clear, concise, and compelling writing for internal audiences
- Tailoring messages to different employee segments
- Storytelling in internal communication to build connection
- Using visuals and multimedia effectively
- Developing key messages and calls to action
- Practical session: Rewriting a bland internal memo into an engaging communication piece
Module 5: Leadership Communication and Employee Engagement
- The crucial role of leaders as internal communicators
- Coaching leaders on effective communication techniques
- Fostering two-way communication and feedback mechanisms
- Building employee voice and participation
- Connecting internal communication to employee engagement and retention
- Practical session: Developing talking points for a leader addressing a specific organizational change
Module 6: Crisis Communication Internally
- Principles of internal crisis communication
- Developing an internal crisis communication plan
- Establishing clear roles and responsibilities during a crisis
- Communicating difficult news transparently and empathetically
- Managing rumors and misinformation internally
- Practical session: Creating an initial internal communication response plan for a simulated crisis scenario
Module 7: Measuring Internal Communication Effectiveness
- Why measure internal communication?
- Quantitative metrics (e.g., open rates, survey results, intranet analytics)
- Qualitative insights (e.g., focus groups, interviews, feedback sessions)
- Linking communication efforts to business outcomes
- Reporting on communication effectiveness to stakeholders
- Practical session: Designing a simple survey or feedback mechanism to assess communication impact
Module 8: Change Communication Strategies
- Understanding the human side of change
- Developing a communication plan for organizational change initiatives
- Communicating the "why," "what," and "how" of change
- Addressing resistance and fostering buy-in
- Sustaining communication through long-term change processes
- Practical session: Outlining a communication plan for a specific organizational change (e.g., new policy implementation)
Module 9: Digital and Hybrid Internal Communication
- Leveraging digital platforms for enhanced reach and engagement
- Best practices for internal social media and collaboration tools
- Managing communication in hybrid and remote work environments
- Creating engaging virtual town halls and webinars
- Cybersecurity and data privacy in digital internal communication
- Practical session: Developing content ideas for an internal social media campaign
Module 10: Building a Communication Culture and Best Practices
- Fostering a culture of open and honest communication
- Promoting feedback and dialogue across all levels
- Empowering employees as brand advocates
- Continuous improvement in internal communication practices
- Future trends in internal communication (e.g., AI, personalization)
- Practical session: Brainstorming initiatives to foster a more communicative organizational culture
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
