Overview of the Course
This immersive program is designed to empower creative professionals with the tools of Generative AI, Large Language Models (LLMs), and Multimodal AI. Participants will master the art of Prompt Engineering, Synthetic Media Generation, and AI-Assisted Storytelling to revolutionize their production workflows. By integrating Deep Learning for text, image, video, and audio creation, this course provides a comprehensive roadmap for leveraging Artificial Intelligence in Digital Marketing, Graphic Design, and Multimedia Production.
The training covers the full spectrum of generative tools, moving from text-based content generation to high-fidelity visual and auditory assets. You will explore advanced techniques in image synthesis, video automation, and voice cloning, while learning to maintain brand consistency and creative control. The curriculum also addresses the vital ethical and legal frameworks necessary for responsible AI use in the creative industries.
Who should attend the training
- Content Creators and Social Media Managers
- Graphic Designers and Visual Artists
- Marketing and Communications Professionals
- Video Editors and Multimedia Producers
- Copywriters and Creative Directors
- Brand Strategists and Innovation Leads
Objectives of the training
- To master professional prompt engineering techniques for text and image generation.
- To automate routine content production tasks using generative AI workflows.
- To create high-quality synthetic media including images, videos, and voiceovers.
- To integrate AI tools into existing creative software suites like Adobe Creative Cloud.
- To understand the legal, ethical, and copyright implications of AI-generated content.
Personal benefits
- Stay ahead of the curve in a rapidly evolving digital creative landscape.
- Drastically reduce the time spent on repetitive and technical production tasks.
- Expand your creative toolkit with the ability to generate complex assets instantly.
- Develop a high-value portfolio featuring AI-integrated creative projects.
Organizational benefits
- Scale content production volume without a proportional increase in costs.
- Maintain a consistent brand voice and visual identity using custom AI models.
- Rapidly prototype and A/B test creative concepts for marketing campaigns.
- Future-proof the organization's creative department against industry disruption.
Training methodology
- Hands-on workshops using industry-leading AI platforms
- Creative design sprints and rapid prototyping exercises
- Peer-led creative reviews and feedback loops
- Case study analysis of successful AI-driven marketing campaigns
- Live troubleshooting and iterative prompt refinement sessions
Trainer Experience
Our trainers are industry-recognized creative technologists who have pioneered the use of generative AI in global advertising and media. They bring a unique blend of traditional artistic expertise and cutting-edge technical knowledge, having implemented AI workflows for major brands and creative agencies.
Quality Statement
We provide high-caliber, practical training that prioritizes real-world output. Our course content is updated weekly to reflect the latest model releases and software updates, ensuring that participants are always working with the most advanced generative technology available.
Tailor-made courses
We offer bespoke training sessions customized to your brand’s specific visual style and tone of voice. Whether your team needs to focus on high-end architectural visualization, rapid social media video production, or automated technical writing, we can adapt the modules to fit your specific industry requirements.
Course duration: 5 days
Training fee: USD 1500
Module 1: The Generative AI Creative Landscape
- Mapping the ecosystem: Understanding Text-to-Text, Text-to-Image, and Text-to-Video
- The role of Diffusion Models and Transformers in creative work
- Navigating the top tools: OpenAI, Midjourney, Runway, and ElevenLabs
- Establishing an AI-first creative mindset: Collaborative vs. Automated creation
- Setting up your digital workspace for generative production
- Practical session: Conducting a tools-capability audit and setting up a professional AI creative environment
Module 2: Advanced Prompt Engineering for Text
- Anatomy of a high-performing prompt: Context, Role, Task, and Format
- Using Few-Shot and Chain-of-Thought prompting to guide creative output
- Implementing structural constraints to ensure specific output styles
- Techniques for iterative refinement: The feedback loop between human and AI
- Overcoming creative blocks with AI-driven brainstorming frameworks
- Practical session: Building a library of reusable prompt templates for various content formats
Module 3: AI-Powered Copywriting and Storytelling
- Generating long-form content: Blogs, whitepapers, and scripts with consistent tone
- Micro-copy generation: Crafting compelling social media captions and ad headlines
- Persona-based writing: Training AI to emulate specific brand voices or characters
- Using AI for narrative structure: Plot development, character arcs, and world-building
- Editing and fact-checking AI-generated text for accuracy and flair
- Practical session: Creating a 360-degree content campaign including a blog post, email sequence, and ad copy
Module 4: Professional AI Image Generation
- Masterclass in Midjourney and Stable Diffusion: Parameters and commands
- Stylistic control: Applying artistic movements, lighting, and camera settings via text
- Compositional techniques: Aspect ratios, weightings, and negative prompting
- Image-to-Image workflows: Using sketches and reference images to guide generation
- Understanding the impact of different model versions on visual aesthetics
- Practical session: Generating a series of high-fidelity conceptual images for a product launch
Module 5: Advanced Visual Refinement and Editing
- In-painting and Out-painting: Modifying and expanding visual compositions
- Upscaling and enhancing: Techniques for preparing AI images for print and high-res display
- Using AI for background removal, object replacement, and relighting
- Blending AI-generated assets with traditional photography and graphic design
- Ensuring visual consistency across a series of generated images
- Practical session: Performing complex "In-painting" to alter specific details of a generated character or scene
Module 6: Generative Video and Animation
- Introduction to Text-to-Video and Image-to-Video platforms (Runway, Pika, Sora)
- Directing AI video: Controlling camera movement, motion intensity, and style
- Creating consistent characters across different video scenes and shots
- AI-driven rotoscoping and video-to-video style transfers
- Syncing AI visuals with music and sound effects for social media reels
- Practical session: Producing a 15-second high-impact promotional video using generative video tools
Module 7: Synthetic Audio and Voice Synthesis
- Text-to-Speech (TTS) masterclass: Creating natural and emotive voiceovers
- Voice Cloning: Techniques for generating audio using specific human voice samples
- AI-driven music generation: Creating royalty-free background tracks and jingles
- Cleaning and enhancing audio using AI-powered restoration tools
- Implementing automated translation and dubbing for global content reach
- Practical session: Generating a professional voiceover and background track for a video project
Module 8: AI Workflow Integration and Automation
- Connecting AI tools using Zapier and Make for automated content pipelines
- Integrating AI plugins into Adobe Photoshop, Premiere, and After Effects
- Building custom "GPTs" or agents to handle specific creative tasks
- Batch processing: Generating hundreds of social media assets in minutes
- Managing and organizing AI-generated assets in a professional DAM (Digital Asset Manager)
- Practical session: Building an automated workflow that generates an image and social post from a single keyword
Module 9: Brand Consistency and Custom AI Models
- Creating brand "style guides" specifically for AI prompt consistency
- Introduction to LoRA and Fine-tuning: Training AI on your own visual assets
- Maintaining color palettes and typography in an AI-driven environment
- Strategies for multi-person creative teams to stay aligned using shared AI prompts
- Testing AI outputs against existing brand guidelines for compliance
- Practical session: Training a simple style-adapter to ensure all generated images match a specific brand aesthetic
Module 10: AI Ethics, Copyright, and Policy
- Understanding current copyright laws regarding AI-generated works
- Ethical considerations in synthetic media: Deepfakes and misinformation
- Disclosing AI use: Transparency standards and "AI-generated" labeling
- Bias in generative AI: Identifying and mitigating stereotypes in outputs
- Developing a corporate AI usage policy for creative departments
- Practical session: Conducting a risk assessment and ethical audit on a proposed AI-driven campaign
Requirements:
Participants should be reasonably proficient in English.
Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
