This comprehensive 5-day training course is designed to equip participants with the essential knowledge and practical skills required to excel in the dynamic fields of event management and public relations. From conceptualization to execution and post-event analysis, this course provides a holistic understanding of how to plan, organize, promote, and manage successful events while effectively shaping public perception and maintaining strong stakeholder relationships.
Throughout the course, we will delve into key topics such as event planning and design, logistical coordination, marketing and promotion strategies, fundamental public relations principles, media relations, crisis communication, sponsorship acquisition, risk management, and the integration of technology in events. Each module incorporates practical sessions to ensure hands-on experience and immediate applicability of the learned concepts.
Who Should Attend the Training
- Aspiring event planners and coordinators
- Marketing and communications professionals
- Public relations specialists
- Business owners and entrepreneurs
- Individuals responsible for organizing company events
- Professionals seeking to enhance their event management and PR skills
Objectives of the Training
Upon completion of this course, participants will be able to:
- Develop a strategic approach to event planning and execution.
- Master the logistical aspects of managing diverse events.
- Implement effective marketing and promotion strategies for events.
- Understand and apply core public relations principles.
- Manage media relations and navigate crisis communication effectively.
- Identify and secure sponsorship opportunities.
- Mitigate risks and address legal considerations in event management.
- Leverage technology to enhance event experiences.
- Conduct thorough post-event evaluations and generate comprehensive reports.
Personal Benefits
- Gain a competitive edge in the event management and PR industries.
- Enhance professional credibility and expertise.
- Develop a robust network of industry contacts.
- Improve problem-solving and decision-making skills.
- Boost confidence in planning and executing successful events.
- Learn to effectively manage personal and professional brand perception.
Organizational Benefits
- Improve the quality and impact of organizational events.
- Enhance the organization's public image and reputation.
- Optimize resource allocation for event planning and execution.
- Strengthen relationships with stakeholders, including media and sponsors.
- Reduce potential risks and liabilities associated with events.
- Increase return on investment (ROI) for events and PR initiatives.
Training Methodology
Our training approach emphasizes interactive and experiential learning. The methodology includes:
- Engaging lectures and presentations
- Group discussions and collaborative exercises
- Case studies and real-world scenarios
- Role-playing and simulations
- Hands-on practical sessions and workshops
- Q&A sessions with industry experts
- Opportunities for peer feedback and networking
Trainer Experience
Our trainers are seasoned professionals with extensive experience in both event management and public relations. They bring a wealth of practical knowledge, industry best practices, and real-world insights into the classroom. Their expertise spans various event types, including corporate events, conferences, product launches, and public campaigns, coupled with a deep understanding of media relations, crisis communication, and brand reputation management.
Quality Statement
We are committed to delivering high-quality training that is relevant, practical, and impactful. Our course content is meticulously designed, regularly updated, and delivered by expert facilitators dedicated to fostering a dynamic and supportive learning environment. We strive to empower our participants with the skills and confidence to excel in their professional endeavors.
Tailor-made courses
We understand that every organization has unique needs. We offer the flexibility to customize this training course to align with your specific objectives, industry requirements, and organizational context. Our tailor-made programs can be adapted in terms of content, duration, and delivery format to provide a learning experience that directly addresses your challenges and goals.
Course Duration: 5 days
Training fee: USD 1300
Module 1: Introduction to Event Management
- Defining Event Management: Scope, importance, and key terminology
- Types of Events: Exploring corporate, social, cultural, and sporting events
- The Event Lifecycle: From conception to post-event evaluation
- Roles and Responsibilities of an Event Manager
- Industry Trends and Future of Event Management
- Practical session: Brainstorming and conceptualizing a hypothetical event
Module 2: Event Planning and Design
- Setting Event Objectives and Goals: SMART criteria for success
- Budgeting and Financial Management for Events: Cost estimation, revenue streams, and financial controls
- Theme Development and Creative Design: Crafting a unique and memorable event experience
- Vendor Selection and Management: Identifying, negotiating with, and coordinating suppliers
- Timeline and Project Management: Developing a comprehensive event schedule and task delegation
- Practical session: Creating an event budget and detailed project timeline
Module 3: Event Logistics and Operations
- Site Selection and Venue Management: Factors to consider, site visits, and layout planning
- Permits, Licenses, and Regulations: Understanding legal requirements for events
- Logistics Coordination: Transportation, accommodation, and crowd management
- On-site Management and Execution: Overseeing setup, registration, and flow
- Post-Event Logistics: Dismantling, clean-up, and vendor payments
- Practical session: Developing a venue layout and logistics plan for a small event
Module 4: Marketing and Promotion for Events
- Developing a Marketing Strategy: Target audience identification and messaging
- Digital Marketing for Events: Social media, email marketing, and online advertising
- Traditional Marketing Channels: Print media, radio, and direct mail
- Content Creation for Event Promotion: Engaging copy, visuals, and video
- Measuring Marketing Effectiveness: Analytics and ROI
- Practical session: Designing a social media campaign for an upcoming event
Module 5: Public Relations Fundamentals
- Understanding Public Relations: Definition, goals, and role in an organization
- Key Public Relations Principles: Ethics, transparency, and reputation management
- Stakeholder Identification and Analysis: Engaging with internal and external publics
- Crafting Compelling Messages: Developing clear and concise communication
- PR Tools and Techniques: Press releases, media kits, and fact sheets
- Practical session: Drafting a press release for an event announcement
Module 6: Media Relations and Crisis Communication
- Building Relationships with the Media: Identifying key journalists and outlets
- Media Outreach Strategies: Pitching stories and securing media coverage
- Handling Media Interviews: Preparation, delivery, and follow-up
- Crisis Communication Planning: Identifying potential crises and developing response protocols
- Managing a PR Crisis: Steps to take during and after a crisis
- Practical session: Role-playing a media interview in a simulated crisis scenario
Module 7: Sponsorship and Fundraising
- Identifying Potential Sponsors: Researching and qualifying prospects
- Developing Sponsorship Proposals: Crafting compelling offers and value propositions
- Negotiating Sponsorship Agreements: Legal considerations and contract management
- Sponsor Activation and Fulfillment: Ensuring sponsors receive promised benefits
- Fundraising Strategies for Non-Profit Events: Grant writing, individual donors, and crowdfunding
- Practical session: Creating a sponsorship package for a charity event
Module 8: Risk Management and Legal Aspects
- Identifying Event Risks: Health and safety, security, and financial risks
- Risk Assessment and Mitigation Strategies: Developing contingency plans
- Insurance for Events: Types of coverage and policy considerations
- Contract Law for Events: Understanding vendor contracts, performer agreements, and venue leases
- Intellectual Property and Copyright: Usage of music, images, and branding
- Practical session: Developing a risk management plan for a large-scale event
Module 9: Event Technology and Innovation
- Event Management Software: Registration, ticketing, and attendee tracking platforms
- Virtual and Hybrid Events: Planning and executing online components
- Audience Engagement Technologies: Polling, Q&A, and interactive displays
- Data Analytics in Events: Leveraging data for insights and future planning
- Emerging Technologies: AI, VR, and their impact on events
- Practical session: Exploring and demonstrating features of an event management platform
Module 10: Post-Event Evaluation and Reporting
- Collecting Feedback: Surveys, interviews, and social media monitoring
- Measuring Event Success: KPIs and ROI calculation
- Post-Event Analysis: Identifying strengths, weaknesses, and areas for improvement
- Creating Comprehensive Event Reports: Summarizing outcomes and recommendations
- Debriefing with Stakeholders: Sharing insights and lessons learned
- Practical session: Developing a post-event evaluation report template and analyzing hypothetical event data
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
