Module 1: Introduction to Digital Advocacy

• Defining digital advocacy and its importance
• The evolution of online campaigning
• Key components of a successful digital advocacy campaign
• Setting SMART goals for online campaigns
• Understanding your advocacy landscape and target audiences
• Practical session: Brainstorming and defining initial goals for a digital advocacy campaign

Module 2: Campaign Strategy and Goal Setting

• Developing a comprehensive digital campaign plan
• Identifying key messages and calls to action
• Audience segmentation and targeting online
• Crafting compelling narratives and calls to action
• Mapping out the supporter journey in an online campaign
• Practical session: Creating a basic campaign strategy outline for a chosen issue

Module 3: Online Content Creation for Impact

• Principles of engaging digital content
• Types of content for advocacy: text, images, video, infographics
• Crafting compelling headlines and captions
• Visual storytelling and design principles for digital media
• Content calendars and planning for consistent messaging
• Practical session: Developing a series of social media posts and a short video concept for a campaign message

Module 4: Social Media for Advocacy

• Choosing the right social media platforms for your audience (e.g., Facebook, X, Instagram, TikTok)
• Developing platform-specific content strategies
• Building an online community and mobilizing followers
• Engaging with supporters and managing online conversations
• Using social media advertising for targeted reach
• Practical session: Setting up and optimizing a social media profile for an advocacy campaign, and drafting sample posts

Module 5: Email Marketing and Online Engagement

• Building and segmenting email lists for advocacy
• Crafting compelling email subject lines and content
• Designing effective calls to action in emails
• Setting up automated email sequences (e.g., welcome series, action alerts)
• Measuring email campaign performance (open rates, click-through rates)
• Practical session: Drafting an advocacy email and designing an opt-in form

Module 6: Building and Optimizing Your Advocacy Website

• The role of a website as a central hub for your campaign
• Key features of an advocacy website (e.g., petition forms, donation pages, news blog)
• User experience (UX) and mobile optimization
• Search Engine Optimization (SEO) for visibility
• Integrating social media and email sign-ups on your website
• Practical session: Sketching out the wireframe and key content sections for an advocacy website

Module 7: Online Fundraising for Campaigns

• Strategies for digital fundraising (e.g., online donation pages, crowdfunding, peer-to-peer)
• Optimizing donation forms for conversion
• Crafting compelling fundraising appeals online
• Leveraging social media and email for fundraising
• Donor stewardship and thank you communications
• Practical session: Designing an effective online donation page and writing a short fundraising appeal

Module 8: Data Analysis and Campaign Measurement

• Identifying key performance indicators (KPIs) for digital campaigns
• Using analytics tools (e.g., Google Analytics, social media insights)
• Tracking website traffic, engagement, and conversions
• A/B testing for optimization of messages and tactics
• Reporting on campaign progress and impact
• Practical session: Interpreting sample analytics data to identify campaign strengths and weaknesses

Module 9: Digital Security and Ethical Considerations

• Protecting personal data and ensuring privacy (e.g., GDPR, data encryption)
• Understanding online misinformation and disinformation
• Best practices for securing online accounts and communications
• Ethical considerations in online targeting and messaging
• Responding to online harassment and negative comments
• Practical session: Discussing strategies for managing online risks and ethical dilemmas

Module 10: Advanced Digital Advocacy Tactics and Future Trends

• Influencer engagement and partnerships for advocacy
• Leveraging user-generated content
• Real-time campaigning and rapid response
• Emerging technologies (e.g., AI in content creation, virtual reality)
• Future outlook for digital advocacy and online campaigning
• Practical session: Developing a plan for an advanced advocacy tactic, such as an online influencer outreach strategy

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588