Module 1: Foundations of Culture and Communication

·       Defining culture: visible and invisible aspects

·       The relationship between culture, perception, and communication

·       Ethnocentrism vs. cultural relativism

·       The concept of communication filters

·       Understanding the iceberg model of culture

·       Practical session: Group discussion on personal cultural backgrounds and initial perceptions of communication differences

Module 2: Cultural Dimensions and Models

• Introduction to Hofstede's Cultural Dimensions (e.g., Power Distance, Individualism vs. Collectivism)
• Trompenaars' Cultural Dimensions (e.g., Universalism vs. Particularism)
• High-context vs. Low-context communication (Edward T. Hall)
• Monochronic vs. Polychronic time orientation
• Applying cultural models to understand behavior
• Practical session: Analyzing different cultural scenarios using cultural dimension frameworks

Module 3: Verbal Communication Across Cultures

• Direct vs. Indirect communication styles
• The role of explicit vs. implicit messages
• Use of silence and pauses in different cultures
• Cultural variations in greetings, apologies, and compliments
• Language barriers and strategies for effective communication with non-native speakers
• Practical session: Role-playing direct and indirect communication scenarios and discussing cultural nuances

Module 4: Non-Verbal Communication and Cultural Cues

• Kinesics: gestures, posture, facial expressions
• Proxemics: personal space and distance
• Haptics: touch and its cultural significance
• Oculesics: eye contact variations
• Paralanguage: tone, volume, speed of speech
• Practical session: Observing and interpreting non-verbal cues in short video clips from different cultures

Module 5: Navigating Cultural Differences in Business and Workplaces

• Communication in multicultural teams
• Leadership styles across cultures
• Feedback and performance appraisal in diverse environments
• Meetings and decision-making processes in different cultural settings
• Etiquette and protocol in international business
• Practical session: Simulating a multicultural team meeting and identifying communication challenges

Module 6: Building Intercultural Relationships and Trust

• The role of empathy and perspective-taking
• Active listening in cross-cultural contexts
• Strategies for building rapport and trust across cultural divides
• Overcoming stereotypes and biases
• The importance of cultural humility
• Practical session: Developing strategies for building trust in specific cross-cultural relationship scenarios

Module 7: Managing Conflict in Cross-Cultural Settings

• Understanding cultural approaches to conflict
• Direct vs. indirect conflict resolution styles
• The role of face-saving in conflict situations
• Strategies for mediating cross-cultural conflicts
• Developing culturally appropriate conflict resolution skills
• Practical session: Role-playing a cross-cultural conflict scenario and practicing resolution techniques

Module 8: Cross-Cultural Negotiation and Decision-Making

• Cultural influences on negotiation styles
• Preparing for cross-cultural negotiations
• Strategies for successful cross-cultural bargaining
• Decision-making processes: individual vs. group, rapid vs. deliberate
• Consensus building across diverse cultural perspectives
• Practical session: Participating in a simulated cross-cultural negotiation exercise

Module 9: Adapting Communication Styles for Global Success

• Developing cultural self-awareness
• Strategies for communication adaptation (e.g., code-switching)
• Effective strategies for virtual and remote cross-cultural communication
• Leveraging technology for bridging cultural gaps
• Creating a personal action plan for cultural adaptation
• Practical session: Analyzing personal communication styles and developing a plan for cultural adaptation

Module 10: Developing Intercultural Competence and Continuous Learning

• The journey of intercultural competence development
• Reflective practices for continuous learning
• Seeking feedback and learning from mistakes
• Resources for ongoing cultural knowledge acquisition
• Embracing cultural diversity as an asset
• Practical session: Participants share their key takeaways and commit to ongoing intercultural learning goals

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588