Module 1: Introduction to CRM Data Analytics

• Overview of CRM systems and data analytics
• Key concepts and terminologies
• Importance of CRM data in marketing
• Data integration and transformation techniques
• Practical session: Hands-on data integration with PowerBI

Module 2: Data Visualization with PowerBI

• Introduction to PowerBI interface and features
• Creating data visualizations and charts
• Customizing visualizations and themes
• Creating interactive reports and dashboards
• Practical session: Building interactive dashboards in PowerBI

Module 3: Advanced Analytics Techniques

• Advanced data modeling and calculations
• Predictive analytics and forecasting
• Segmentation and clustering techniques
• Analyzing customer behavior and trends
• Practical session: Implementing predictive analytics in PowerBI

Module 4: Marketing Performance Measurement

• Key performance indicators (KPIs) for marketing
• Measuring marketing campaign effectiveness
• Analyzing customer acquisition and retention
• ROI and attribution analysis
• Practical session: Creating marketing performance reports in PowerBI

Module 5: Customer Segmentation and Targeting

• Understanding customer segmentation
• Identifying target audiences
• Personalization and targeted marketing strategies
• Using CRM data for segmentation
• Practical session: Developing customer segments with PowerBI

Module 6: Data-Driven Decision Making

• Importance of data-driven marketing decisions
• Techniques for data analysis and interpretation
• Creating actionable insights from CRM data
• Implementing data-driven marketing strategies
• Practical session: Generating actionable insights with PowerBI

Module 7: CRM Data Integration

• Integrating CRM data with other data sources
• Data cleaning and preprocessing techniques
• Ensuring data quality and consistency
• Automating data workflows
• Practical session: Integrating multiple data sources in PowerBI

Module 8: PowerBI Best Practices

• Best practices for PowerBI development
• Optimizing performance and efficiency
• Collaborating and sharing PowerBI reports
• Managing and securing data in PowerBI
• Practical session: Implementing best practices in PowerBI projects

Module 9: Case Studies and Real-Life Applications

• Real-life case studies of CRM data analytics
• Success stories and lessons learned
• Applying course concepts to real-world scenarios
• Group projects and presentations
• Practical session: Analyzing case studies using PowerBI

Module 10: Future Trends in CRM Data Analytics

• Emerging trends and technologies
• Innovations in CRM and data analytics
• The future of PowerBI and marketing analytics
• Preparing for future challenges and opportunities
• Practical session: Exploring future trends and innovations

Requirements

• Participants should be reasonably proficient in English.
• Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588