Crisis Communication and Reputation Management Training Course

Crisis Communication and Reputation Management Training Course

This comprehensive 5-day training course is designed to equip professionals with the essential skills and knowledge required to navigate a crisis and protect an organization's reputation. A crisis is any event that has the potential to cause significant harm to an organization, and this course provides a practical, hands-on approach to mastering the key concepts, methodologies, and tools used in crisis communication and reputation management.

Throughout the training, we will cover a range of topics crucial for effective crisis communication. You will learn about different crisis communication models, the importance of a clear and accessible crisis communication plan, and the role of social media in a crisis. The course also focuses on the importance of media relations in a crisis, the link between post-crisis analysis and recovery, and the application of a communication lens in all operations. By the end of this course, you will be able to confidently lead a crisis response, ensuring that the organization’s reputation is protected.

Who Should Attend the Training

  • Public relations professionals
  • Communication officers
  • Marketing professionals
  • Project managers
  • Anyone involved in social change

Objectives of the Training

Personal benefits

  • Gain a deep understanding of crisis communication and reputation management.
  • Master the skills to conduct a crisis communication plan.
  • Learn to design and implement effective crisis communication programs.
  • Enhance your ability to manage a crisis communication program.
  • Boost your professional credibility as a skilled professional.

Organizational benefits

  • Improve the quality and effectiveness of crisis communication programs.
  • Enhance the organization’s ability to respond to and recover from a crisis.
  • Ensure compliance with international standards.
  • Reduce the risk of harm to affected populations.
  • Foster a culture of excellence and professionalism in aid delivery.

Training methodology

  • Interactive lectures and discussions
  • Hands-on exercises and case studies
  • Group work on developing a crisis communication plan
  • A simulation of a crisis communication process
  • A capstone project to apply all skills learned

Trainer Experience

Our trainers are seasoned crisis communication and reputation management professionals with extensive experience in leading interventions in various contexts. They have a strong background in both theory and practice, bringing a wealth of real-world knowledge and practical insights to the classroom. Their expertise is grounded in both international standards and on-the-ground experience, ensuring a dynamic and highly relevant learning environment.

Quality Statement

We are committed to delivering high-quality training that is both engaging and effective. Our courses are meticulously designed to ensure participants not only grasp the core concepts but also gain practical skills that can be immediately applied in their professional roles. We believe in fostering a supportive and collaborative learning environment where every participant can thrive.

Tailor-made courses

Recognizing that every organization has unique needs, we offer tailor-made training courses. We can customize the content, duration, and methodology of our programs to address your specific challenges and goals. Contact us to discuss how we can create a specialized training solution for your team.

 

Course Duration: 5 days

Training fee: USD 1300

Module 1: Foundations of Crisis Communication

  • The history and evolution of crisis communication
  • The link between crisis communication and reputation management
  • The different components of a crisis communication response
  • The role of a crisis communication professional
  • Practical session: Analyzing a case study of a crisis communication project

Module 2: Identifying and Assessing Risks

  • The importance of a clear and accessible risk identification plan
  • The role of a clear and accessible risk assessment plan
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A group exercise on how to identify and assess risks

Module 3: Developing a Crisis Communication Plan

  • The importance of a clear and accessible crisis communication plan
  • The role of a clear and accessible communication plan
  • The importance of a clear and accessible budget
  • The role of a crisis communication professional
  • Practical session: A group exercise on how to develop a crisis communication plan

Module 4: Internal and External Communication During a Crisis

  • The importance of a clear and accessible internal communication plan
  • The role of a clear and accessible external communication plan
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A simulation of an internal and external communication process

Module 5: Media Relations in a Crisis

  • The importance of a clear and accessible media relations plan
  • The role of a clear and accessible outreach plan
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A group exercise on how to manage media relations in a crisis

Module 6: Social Media and Online Reputation Management

  • The importance of a clear and accessible social media plan
  • The role of a clear and accessible online reputation plan
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A group exercise on how to use social media and online reputation management in a crisis

Module 7: Post-Crisis Analysis and Recovery

  • The importance of a clear and accessible post-crisis analysis plan
  • The role of a clear and accessible recovery plan
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A discussion on how to analyze and recover from a crisis

Module 8: Ethical and Legal Considerations in Crisis

  • The importance of a clear and accessible ethical framework
  • The role of a clear and accessible legal framework
  • The importance of a clear and accessible communication plan
  • The role of a crisis communication professional
  • Practical session: A hands-on exercise on how to manage legal and ethical considerations in a crisis

Module 9: Case Studies of Crisis and Reputation Management

  • The importance of a clear and accessible case study analysis
  • The role of a clear and accessible communication plan
  • The importance of a clear and accessible budget
  • The role of a crisis communication professional
  • Practical session: A hands-on exercise on how to analyze crisis and reputation management case studies

Module 10: Practical Application and Crisis Simulation

A comprehensive review of all course modules

  • Participants work on an extended crisis communication case study
  • Developing a full crisis plan, including a strategy, a communication plan, and a plan for media relations
  • Presenting their plan to the group
  • Practical session: Finalizing and presenting a complete crisis communication plan for a mock crisis

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588

 

Instructor-led Training Schedule

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