Module 1: Understanding Climate Change and Its Impacts

• The basics of climate science: Greenhouse effect, carbon cycle.
• Observed impacts of climate change: Global warming, extreme weather events, sea-level rise.
• Projected future impacts: Regional variations and sectoral consequences.
• The scientific consensus on climate change and its human causes.
• Introduction to climate solutions and mitigation strategies.
• Practical session: Analyzing recent news articles or scientific reports on climate impacts and discussing their implications.

Module 2: Principles of Effective Climate Communication

• Why climate communication is challenging: Psychological barriers, political polarization, complexity.
• The communication spectrum: Inform, persuade, engage, mobilize.
• Understanding frames, values, and mental models in communication.
• The importance of clear, concise, and credible messaging.
• Ethical considerations in climate communication.
• Practical session: Identifying common pitfalls in climate communication and brainstorming ways to overcome them.

Module 3: Audience Analysis and Segmentation for Climate Action

• Identifying target audiences: Demographics, psychographics, existing beliefs.
• Understanding audience motivations, concerns, and knowledge levels.
• Segmenting audiences for tailored messaging (e.g., "Six Americas" or similar models).
• Conducting audience research: Surveys, focus groups, interviews.
• Building empathy and trust with diverse groups.
• Practical session: Developing a basic audience profile for a specific climate communication campaign.

Module 4: Crafting Compelling Climate Messages

• Key message development: Simplicity, relevance, consistency.
• Framing climate issues for impact: Health, economy, security, opportunity.
• Using analogies, metaphors, and visual language.
• Call to action: Clear, actionable, and achievable steps.
• Tailoring messages to different formats (e.g., social media post, press release, speech).
• Practical session: Writing multiple versions of a climate message tailored for different audiences.

Module 5: Communication Channels and Tools for Climate Awareness

• Traditional media: Print, radio, television.
• Digital media: Websites, blogs, social media platforms (Twitter, Instagram, TikTok).
• Visual communication: Infographics, videos, photography.
• Public speaking and presentations.
• Community outreach and participatory communication.
• Practical session: Developing a short social media campaign for a specific climate action.

Module 6: Engaging Stakeholders and Building Partnerships

• Identifying key stakeholders: Government, private sector, civil society, academia.
• Principles of effective stakeholder engagement.
• Building coalitions and collaborative platforms.
• Cross-sectoral partnerships for integrated climate solutions.
• Engaging influencers and opinion leaders.
• Practical session: Mapping stakeholders for a climate initiative and outlining engagement strategies.

Module 7: Addressing Misinformation and Climate Denial

• Types of climate misinformation and disinformation.
• Understanding the motivations behind denial and skepticism.
• Strategies for debunking myths effectively (e.g., "truth sandwich").
• Avoiding the "backfire effect."
• Building media literacy and critical thinking skills.
• Practical session: Analyzing common climate myths and preparing evidence-based responses.

Module 8: Storytelling and Narrative Building for Climate Change

• The power of narrative in shaping understanding and action.
• Elements of a compelling climate story: Character, conflict, resolution.
• Humanizing climate impacts and solutions.
• Using personal testimonies and lived experiences.
• Crafting narratives of hope, resilience, and possibility.
• Practical session: Developing a short personal or organizational climate story.

Module 9: Measuring the Impact of Climate Communication

• Defining communication objectives and key performance indicators (KPIs).
• Quantitative metrics: Reach, engagement, website traffic.
• Qualitative metrics: Perception shifts, attitude change, behavior change.
• Tools for monitoring media coverage and social media sentiment.
• Evaluating communication effectiveness and learning from results.
• Practical session: Identifying appropriate metrics for a given climate communication goal.

Module 10: Developing a Climate Communication Strategy

• Steps in strategic communication planning: Assessment, objectives, audience, messages, channels.
• Resource allocation and budget considerations.
• Timeline development and action planning.
• Crisis communication planning for climate-related events.
• Building a resilient and adaptive communication strategy.
• Practical session: Working in groups to outline a comprehensive climate communication strategy for a specific organization or campaign.

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588