Business-to-Consumer (B2C) Sales Strategies Training Course

Module 1: Understanding the B2C Sales Landscape

• Defining B2C Sales: Characteristics and Differences from B2B
• The Fast-Paced Nature of Consumer Buying Decisions
• Common B2C Sales Channels (Retail, Online, Direct, Tele-Sales)
• The Importance of Customer Experience in B2C
• Understanding the Emotional Drivers of B2C Purchases
• Practical session: Brainstorming examples of effective B2C sales interactions and what made them successful

Module 2: B2C Buyer Psychology and Consumer Behavior

• Needs, Wants, and Desires: The Foundation of Consumer Purchases
• The Influence of Emotions in B2C Decision-Making
• Understanding Consumer Pain Points and Aspirations
• Recognizing Different Consumer Personalities and Buying Styles
• The Role of Scarcity, Urgency, and Social Proof in B2C
• Practical session: Analyzing consumer purchase scenarios and identifying psychological triggers

Module 3: Effective B2C Prospecting and Lead Generation

• Identifying Your Ideal B2C Customer
• Inbound vs. Outbound Lead Generation for Consumers
• Leveraging Digital Channels for B2C Leads (Social Media, Content Marketing)
• Referral Strategies and Networking in B2C
• Qualifying B2C Leads for High Conversion Potential
• Practical session: Developing a lead generation strategy for a specific B2C product/service

Module 4: Crafting Persuasive B2C Sales Pitches

• The Art of the Elevator Pitch for B2C
• Focusing on Benefits and Solutions, Not Just Features
• Creating Emotional Connections Through Storytelling
• Presenting Product/Service Value in a Relatable Way
• Engaging Presentations for Individual Consumers
• Practical session: Developing and delivering a short, persuasive B2C sales pitch

Module 5: Building Rapport and Trust in B2C Interactions

• Techniques for Establishing Instant Rapport (Mirroring, Matching, Vocal Inflection)
• Active Listening and Empathetic Responses in B2C
• Creating a Positive and Welcoming Sales Environment
• Building Credibility and Trust Quickly
• Handling Initial Skepticism and Hesitation
• Practical session: Role-play: Building rapport with different B2C customer archetypes

Module 6: Overcoming Objections and Closing in B2C Sales

• Common B2C Objections (Price, Need, Time, Trust)
• Effective Techniques for Handling Objections (Feel-Felt-Found, Boomerang)
• Turning Objections into Buying Signals
• Recognizing B2C Closing Signals
• A Repertoire of B2C Closing Techniques (Assumptive, Summary, Urgency)
• Practical session: Role-play: Handling common B2C objections and practicing various closing techniques

Module 7: Enhancing the Customer Experience in B2C Sales

• The Customer Journey in B2C: From Awareness to Advocacy
• Creating a Seamless and Enjoyable Sales Experience
• Personalized Interactions and Customization
• Speed and Efficiency in B2C Transactions
• Managing Customer Expectations Effectively
• Practical session: Brainstorming ways to improve the B2C customer experience at various touchpoints

Module 8: Digital Sales and Social Selling in B2C

• Leveraging E-commerce Platforms for B2C Sales
• Social Media as a B2C Sales Channel
• Building a Personal Brand on Social Platforms for B2C Sales
• Engaging with Consumers in Online Communities
• Content Strategies for Digital B2C Sales
• Practical session: Analyzing effective social selling examples in the B2C space

Module 9: Post-Sale Engagement and Customer Loyalty

• The Importance of Post-Sale Follow-Up in B2C
• Strategies for Building Customer Loyalty and Repeat Business
• Encouraging Reviews and Referrals
• Handling Customer Complaints and Service Recovery
• Turning Satisfied Customers into Brand Advocates
• Practical session: Developing a customer loyalty program concept for a B2C business

Module 10: Ethics and Future Trends in B2C Sales

• Ethical Selling Practices in the Consumer Market
• Data Privacy and Consumer Trust
• The Impact of AI and Personalization on B2C Sales
• Conversational AI and Chatbots in B2C Sales
• The Future of B2C Sales: Blending Online and Offline Experiences
• Practical session: Discussion on ethical dilemmas in B2C sales and their implications

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588