This intensive 5-day training course is specifically designed for sales professionals engaged in Business-to-Business (B2B) sales. Unlike consumer sales, B2B transactions involve complex decision-making processes, multiple stakeholders, and longer sales cycles. This course provides a comprehensive deep dive into the unique challenges and strategic approaches required to succeed in the B2B arena. Participants will gain the advanced skills to identify high-potential prospects, navigate intricate organizational structures, articulate complex value propositions, and build enduring business partnerships.
The curriculum covers a wide spectrum of critical B2B sales topics, including understanding organizational buying behavior, strategic prospecting, developing tailored value propositions, navigating long sales cycles, and mastering B2B negotiation. It also delves into leveraging technology, effective account management, and ethical considerations. Through a blend of practical frameworks, interactive case studies, and realistic role-playing, attendees will acquire a sophisticated toolkit of B2B sales strategies, enabling them to close larger deals, build stronger client relationships, and drive consistent revenue growth.
Who Should Attend the Training
Objectives of the Training
Upon completion of this course, participants will be able to:
Personal Benefits
Organizational Benefits
Training Methodology
This course employs a highly strategic, analytical, and practical training methodology, focusing on real-world B2B scenarios. The approach includes:
Trainer Experience
Our trainers are highly experienced B2B sales leaders, consultants, and practitioners with proven track records of success in selling complex solutions to businesses across various industries. They possess deep expertise in navigating intricate sales cycles, building executive-level relationships, and negotiating high-value contracts. Their real-world experience ensures participants gain actionable insights and strategies that are immediately applicable to their B2B sales roles.
Quality Statement
We are committed to delivering high-quality training programs that provide tangible value. Our courses are meticulously designed, continually updated to reflect current industry trends in B2B sales, and delivered by expert trainers dedicated to fostering a practical and enriching learning environment. We strive to empower participants with the skills and confidence to excel in their professional roles.
Tailor-made courses
We understand that B2B sales dynamics vary significantly across industries, product complexities, and target markets. Therefore, we offer tailor-made versions of this course, customized to address your specific products or services, typical client organizational structures, and the unique challenges of your B2B sales environment. Contact us to discuss how we can design a bespoke training solution for your B2B sales team.
Course Duration: 5 days
Training fee: USD 1300
Module 1: Understanding the B2B Sales Landscape
Module 2: B2B Buyer Behavior and Decision-Making Units
Module 3: Strategic Prospecting and Lead Qualification in B2B
Module 4: Developing and Presenting B2B Value Propositions
Module 5: Navigating Complex B2B Sales Cycles
Module 6: Building and Maintaining B2B Relationships
Module 7: Negotiation Strategies for B2B Sales
Module 8: Leveraging Technology and Data in B2B Sales
Module 9: Account Management and Growth Strategies in B2B
Module 10: Ethical Considerations and Future Trends in B2B Sales
Requirements:
· Participants should be reasonably proficient in English.
· Applicants must live up to Armstrong Global Institute admission criteria.
Terms and Conditions
1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training
Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254725012095 / +254724452588
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses
This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com
Accommodation and Airport Transfer
Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588
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Armstrong Global Institute
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