Digital Communication and Social Media for Professionals Training Course

Module 1: The Digital Communication Ecosystem

• The history and evolution of the digital communication ecosystem
• The link between the digital communication ecosystem and social change
• The different components of a digital communication response
• The role of a digital communication professional
• Practical session: Analyzing a case study of a digital communication project

Module 2: Social Media Strategy and Planning

• The importance of a clear and accessible social media strategy
• The role of a clear and accessible social media plan
• The importance of a clear and accessible communication plan
• The role of a digital communication professional
• Practical session: A group exercise on how to develop a social media strategy

Module 3: Content Creation for Digital Platforms

• The importance of a clear and accessible content creation plan
• The role of a clear and accessible digital platforms plan
• The importance of a clear and accessible communication plan
• The role of a digital communication professional
• Practical session: A group exercise on how to create compelling content for digital platforms

Module 4: Online Reputation and Brand Management

• The importance of a clear and accessible online reputation plan
• The role of a clear and accessible brand management plan
• The importance of a clear and accessible communication plan
• The role of a digital communication professional
• Practical session: A group exercise on how to manage online reputation and brand

Module 5: Engagement and Community Building

• The importance of a clear and accessible engagement plan
• The role of a clear and accessible community building plan
• The importance of a clear and accessible communication plan
• The role of a digital communication professional
• Practical session: A group exercise on how to engage with a community

Module 6: Digital Advertising and Promotion

• The importance of a clear and accessible digital advertising plan
• The role of a clear and accessible promotion plan
• The importance of a clear and accessible budget
• The role of a digital communication professional
• Practical session: A discussion on how to implement digital advertising and promotion

Module 7: Data Analytics for Digital Communication

• The importance of a clear and accessible data analytics plan
• The role of a clear and accessible reporting mechanism
• The importance of a clear and accessible budget
• The role of a digital communication professional
• Practical session: A hands-on exercise on how to monitor and evaluate a digital communication program

Module 8: Crisis Communication in the Digital Age

• The importance of a clear and accessible crisis communication plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible reporting mechanism
• The role of a digital communication professional
• Practical session: A simulation of a digital crisis response

Module 9: Legal and Ethical Considerations

• The importance of a clear and accessible ethical framework
• The role of a clear and accessible legal framework
• The importance of a clear and accessible communication plan
• The role of a digital communication professional
• Practical session: A discussion on how to manage legal and ethical considerations in a digital communication project

Module 10: Practical Application and Campaign Simulation

• A comprehensive review of all course modules
• Participants work on an extended digital communication case study
• Developing a full digital communication plan, including a strategy, a communication plan, and a plan for social media
• Presenting their plan to the group
• Practical session: Finalizing and presenting a complete digital communication plan for a mock digital issue

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Armstrong Global Institute admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@armstrongglobalinstitute.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@armstrongglobalinstitute.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@armstrongglobalinstitute.com or on Tel: +254720272325 / +254725012095 / +254724452588